Tupperware brand products made
their debut in 1946 -- the start of
a revolutionary post-war period in
history. For 50 years, Tupperware
brand products have closely followed
rollercoaster trends from the suburban
movement to the 60's feminist revolution
to '90s "cocooning" continually
adding a unique organizational touch
to the lives and kitchens across the
nation.
Just prior to its consumer introduction
in 1946, inventor Earl Tupper's plastics
like the materials of many manufacturers
were dedicated to the war effort.
The versatility and convenience of
Tupper's "miracle" products
helped to launch the plastics revolution
of the next decade. Tupper's first
consumer plastic products the Wonderlier
Bowl and Bell Tumbler offered a unique
benefit that traditional food containers
did not they were lighter and less
likely to break than traditional glass
and crockery.
With the onset of the post-war "baby
boom," women dedicated themselves
to caring for their growing families.
The "Tupperized" kitchen
was born ... a kitchen that was well
organized and neat, and featured a
variety of containers that replaced
unsightly open packages and that kept
food fresh longer.
In 1946, Tupper introduced his legendary
airtight seals patterned after the
inverted rim on a can of paint which
prevented food from drying out, wilting
or losing its flavor in the now-common
refrigerator. Despite their breakthrough
nature, Tupper's products didn't sell
well in retail outlets, primarily
because consumers needed demonstrations
in order to understand how they worked.
In response, the first Tupperware
Home Party was held in 1948, introducing
an all-new way for Tupperware products
to reach consumers. Demonstrations
proved a dramatically effective way
of communicating the benefits of the
revolutionary seal.
By 1951, the Tupperware Home Demonstration
system was working so well that all
Tupperware products were taken off
store shelves to be distributed in
this manner. The direct sales demonstration
was a welcome diversion for women,
whose involvement in the community
mostly revolved around their family.
When microwave ovens first began
entering kitchens, Tupperware introduced
products designed specifically for
both the microwave and conventional
ovens. Once the microwave was fully
accepted as a household appliance,
Tupperware introduced products exclusively
for the appliance such as the microwave
Reheatables line and TupperWave lines,
which could warm up leftovers or cook
the frozen foods that were becoming
more and more a family staple.
Just as Earl Tupper's early plastic
products revolutionized food storage
and preparation, today's Tupperware
products continue to enhance lifestyles
by offering ingenious design, quality
construction and a lifetime warranty.
During the 21st century, the world
will continue to change, and Tupperware
will continue to evolve right along
with it, using a modern approach to
form and function to create convenient
solutions to households tasks.
Tupperware now reaches nearly 100
markets around the world, offering
culturally distinct items such as
the Kimchi Keeper, the Kimono Keeper
and the Japanese Bento Box.
In the new millennium, consumers
can count on the same quality of Tupperware
products representing extraordinary
design for everyday living. Moreover,
in today's information-age busy consumers
can be sure of Tupperware's expansion
into new channels such as the Internet
and shopping mall showcases to meet
societal change in marketplaces around
the world.
 
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